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If you could strengthen your strengths would you be able to overcome your weaknesses or would your weaknesses become irrelevant?

If your strength in sales is closing deals then you should have others around you who are great at identifying opportunities, setting appointments, creating presentations. You do not have to be great at everything.

For years in my sales career I sold technology products. I always felt like I should go back to school and get a degree in engineering so I could talk more technically about what I was selling. In the process, I dismissed the fact that what I was excellent at was listening and connecting people. My customers never expected me to be able to “design” the semiconductors and printed circuit boards I was selling. They did need me to listen to them and understand what they said and connect them to those who had the products they needed.

Below are some books that I used to help me identify my strengths:

1. Relator 2. Adaptability 3. Maximizer 4. Responsibility 5. Individualization

Study your strengths and focus on how you can make them stronger to grow your sales and your success well, with more ease and efficiency. Let your weaknesses be someone else’s strength and partner with them for your combined success in selling!

What was Popeye’s strength? I promise you it wasn’t the spinach!

Happy Selling!
Sales Coach