Updated Authority Black Book 2.0

March 2, 2008 | Leave a Comment

For those of you who may be new to the blogging world, there are a few great ‘veterans’ who can share a wealth of information. We’ve found that you can become a veteran in short order by actually applying yourself to the blogging world. Still, if you are looking for a crash course, a quick hit to tap into the latest trends and best tips, then look no further than Jack Humphrey’s Authority Black Book 2.0 – all new and revised for 2008.

I heard about Jack when I listened to a recent interview Joe Vitale had with David LeDoux about all things blogging. Jack was the ‘expert’ blogger that helped David’s blog, DidYouSmellThat.com go from new blog to well on its way in about four months. Since that time, I’ve seen Jack in many places on the web, and am eager to recommend his updated Authority Black Book for those of you who want to tap into the power and benefits of social networking.

This report offers great tips about link baiting, developing a social maven strategy and much more. It’s not a 1-2-3 guide for those who are complete novices; however, it is definitely worth more than the price of admission – FR.EE.

Mashable.com is the #1 blog serving the social networking phenomenon. It also is a Technorati Top 100 blog. Mashable ranked the Authority Black Book the #1 FR.EE eBook for Bloggers last year. With more updates, it’s a must have.

The 4-Hour Work Week

February 26, 2008 | Leave a Comment

Want a whole new mindset about how to work smarter and not harder? Get this book immediately. Or read a PDF overview now to see if it’s worth a trip to Amazon.com.

29-year old Timothy Ferriss came out of nowhere with his runaway bestseller hit #1 on the New York Times Bestseller list without the aid of any advertising. Utilizing social networking and the power of blogs and other online media, Ferriss’s book has become a subculture phenomenon among entrepreneurs.

If you are an entrepreneur feeling trapped in your own business, The 4-Hour Workweek promises to be the compass for a new and revolutionary world.
Forget the old concept of retirement and the rest of the deferred-life plan—there is no need to wait and every reason not to. Whether your dream is escaping the rat race, high-end world travel, monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
You can have it all—really.
Join Tim Ferriss, popular guest lecturer in entrepreneurship at Princeton University, as he teaches you:

  • How to outsource your life and do whatever you want for a year, only to return to a bank account 50% larger than before you left
  • How blue-chip escape artists travel the world without quitting their jobs
  • How to eliminate 50% of your work in 48 hours using the principles of little-known European economists
  • How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair
  • How to trade a long-haul career for short work bursts and frequent “mini-retirements”
  • What automated cash-flow “muses” are and how to create one in 2-4 weeks
  • How to cultivate selective ignorance—and create time—with a low-information diet
  • Management secrets of Remote Control CEOs
  • The crucial difference between absolute and relative income
  • How to get free housing worldwide and airfare at 50-80% off
  • How to fill the void and creating meaning after removing work and the office

The 4-Hour Workweek also includes the sample e-mails, voicemails, and real-life deals (with dollar figures and all) you will need to master the new world of luxury lifestyle design.

And, if you are interested in hearing all about how Tim worked his magic on the social networking scene, email me, and I’ll give you information about how to tap into his secrets!

Google.com and Goog411

February 26, 2008 | Leave a Comment

True You Marketing Loves Google and Goog411

Tired of paying a buck and a quarter for every information call? The planet’s greatest mover of information has an answer for you. I tried this out just a few days ago and was stunned at how easy it was to use, and how fast the voice recognition software worked. “Wow!” was all I could say.

Just dial 1-800-GOOG-411 (1-800-466-4411) from any phone, and Google411 takes it from there. Simply state the business name or type and location. Then choose your number from the list of numbers provided. Once you choose, Google connects the call for free. It’s super easy and it’s f r e e!


February 11, 2008 | Leave a Comment


This past Monday we spoke at the Collin County NAWBO about blogging for fame and profit. We had so many questions about blogging that I thought I would share a great resource we’ve used so if you ever need an answer, you can get to one right away.

Darren Rowse is a blogging pioneer who is a great writer (which means he can get a point across clearly with an economy of words) and a wealth of knowledge about all things blogging. If it’s new or old in the world of blogging Darren has probably already been there and done that. His blog, Problogger.com is a great resource!

Check it out today.

And, if you are interested in getting our Special Report, How To Set Up a Blog and Train Google to Fetch, email me!

Don’t Like to type Let Jott set you free.

February 6, 2008 | Leave a Comment

Ever wish there was an easier way to jot a note down while those amazing thoughts, ideas and brain flashes that come while you are driving down the road?

Good news – there is! It’s Jott.com and, guess what? It’s free (for now).

“People have some of their greatest ideas when they’re away from their PCs,” says Jott CEO and cofounder John Pollard. “The only appliances they have with them all the time are their phones and their voices. So we said, let’s take advantage of that and help people put these thoughts they’re not otherwise remembering into a form where they can actually do something with them later.”


Jott™ - Official Site

What can Jott do for you?

Organize and consolidate your tasks, notes, and events into one spot.

All you do is call your jott number you receive after registering, listen to the voice that says: “What do you want to Jott?” You then give a folder name you created on the website and simply speak your message. Jott translates voice into text and then, based on your preferences, either e-mails you or adds the event.

Using Jott

Jott to SelfJott to Yourself

Jott a ReminderJott a Reminder

Jott to Someone ElseJott to Someone Else

Jott to GroupJott to a Group

Jott to FolderJott to a Folder

Jott to a LinkJott to a Link


Other applications you can use jott with:


Blogging no longer requires being at computer. Use Jott Links, to blog from your cell phone wherever you are. Call 866-JOTT-123, say the name of your Jott Link, and start blogging with your voice.
typepad wordpress tumblr

Social Networking and Micro-Blogging

People like to connect with other people, and they love simple products that allow them to do that. Making that possible from just about anywhere is why we love Jott Links. We wanted folks to be able to step away from their desks, go outside, move around, and still be able to share with friends, family and coworkers exactly where you are and what you are doing.
twitter jaiku


Whether you need to add an item to your calendar, check the price of the house you’re standing in front of, or contribute to a group conversation- Jott has your back.
amazon google yahoo groups backpack

Consolidate Your Blog Reading into Microsoft Outlook 2007

January 22, 2008 | Leave a Comment

Are you a busy professional that is finding it daunting to keep track of all the blogs you read?

Well your savior is here! We will show in a few simple steps and how get the True You Marketing Blog into Microsoft Outlook 2007. Once you master this simple process for our site, you will be able to add as many sites as you want.

The benefit of aggregation of content from multiple Web sources is that you no longer have to visit different Web sites for news, weather, blogs, and other information. You can see if there is anything of interest for Microsoft Outlook which most professionals are in all day, anyway.

To get started with the process you will need to open Outlook 2007 and an Internet Explorer or FireFox Window.

1. Step one is to get the URL for our Blog Feed (http://www.trueyoumarketing.com/feed/rss )

Open Internet explorer and type in our website http://www.trueyoumarketing.com . You will then see a page that looks similar to the one below. Now weed need to discover the RSS or BLOG feed for our site.

You can discover new RSS feeds on Web sites that offer this feature by looking for clip_image001, clip_image002or, clip_image003. In some Web browsers, such as Microsoft Windows Internet Explorer 7, when you click these buttons, you can subscribe to the associated feed and find the link.


Click on the clip_image001[1] link at the top right of our site and you will be taken to a new page that looks like this:


In the address bar of Internet Explorer is the link we want to use with Microsoft Outlook 2007. (http://www.trueyoumarketing.com/feed/rss) Now, right click on the URL in the address bar and select Copy.

We are now ready to add the link to Microsoft Outlook 2007.

2. Go to Microsoft Outlook 2007. You should be in your default mail view. On the left menu under mail you should see RSS Feeds.


Right click on RSS and Select Add a New RSSS Feed


You will then get a prompt for the feed to add. Past in the URL we copied earlier (http://www.trueyoumarketing.com/feed/rss) and hit Add.


You will then get a second prompt warning you to add only BLOGS that you know. Hit Yes to add the BLOG to Microsoft Outlook 2007.


You have now successfully added True You Marketing’s BLOG to Microsoft Outlook 2007!


To read a post, just click on the Headline and click View Article. This process will work for any RSS capable BLOG.

If you have any further questions remember you can always email us using the contact form on our site.

SourceForge.net’s FreeMind

January 18, 2008 | Leave a Comment

Mindmapping is not a new concept. I believe I first came into contact with it as a freshman in college. It’s a diagram used to represent words, ideas, tasks or other items linked to and arranged radial around a central key word or idea. It is used to generate, visualize, structure and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.

Mind mapping can really help you dump your mind out on paper and organize it as you go. If you organize it in one way and would like to rework it, no problem, you just move this string and add another one. It’s super easy, takes no instruction, and if you think in a connected or circular way, it will be extremely easy to use.

I have some clients who work best in this way and we pass mind maps back and forth as we brainstorm. I can put my information in it and then they can ask me questions and we can fly back and forth very quickly moving toward our goal.

If you think it might help to get your jumbled thoughts out of your head, your hunch is probably right. Why not download the software I use and take it for a complimentary test spin? Download FreeMind now.

There are other packages out there, too. I have another client that recommended Mind Manager (and this site has a tour you can take), plus there’s a free trial.

I can’t speak for these other packages, though here are some others to choose from – Visual Mind, Open Mind and Nova Mind (definitely the coolest looking package I’ve seen and haven’t sampled).


January 5, 2008 | Leave a Comment

Back in the late 90s, I worked as a marketing director in a large accounting firm in Dallas. Our ‘big thing’ was doing things differently than other firms. I’ll never forget the day that the bookie (that’s the partner that everyone regards as the scholar in the firm) and I planned out this entire marketing idea around creating a video game for the firm. Our marketing genius surrounded creating a viral video game similar to the game, Frogger. In our version, we would have a taxpayer that had a goal to get across a swarm of cars to deliver his tax return to the post office. There would be all kinds of excuses printed on the cars just for laughs and such. In a little under 10 minutes, our creative gizmos churned out a good video that probably would have attracted scads of publicity.

We never did it. J

But that doesn’t mean you couldn’t.

Check out Blockdot.com for inspiration!


January 4, 2008 | Leave a Comment

For years I’ve sourced printing for clients. Usually, no matter where they are in the world (yes, we have international clients), the company has a printer relationship that works great for the day-to-day needs for stationery, forms and such. It gets a little trickier when need a short-run of post cards or flyers for an event. We’ve been working with PrintingForLess.com for more than six years and find they are really great to work with. You’ll need to plan ahead because total turnaround for a job is about two weeks, but it sure beats the cost of a local digital printer (usually) and since this is offset printing, you can get four-color printing for about what you would pay for two-color at a local source.

The site is super easy to navigate and no matter what time it is or where you are in the world, you can get a print quote in a matter of minutes!

Mention us, and get 20% off of your first order of brochures! Code NC20PB


January 3, 2008 | Leave a Comment

I remember the old days. They were so long, long ago (about eight years to be exact). In the old days, we had to charge clients a fortune for stock photography and a king’s ransom if the client wanted rights-protected images (that would be harder for another company to use the exact same image).

Today, there are lots of options for free images and inexpensive images.

My favorite right now (for so many reasons) is istockphoto.com. Istockphoto.com is part of Getty Images and, so far, the partnership hasn’t changed everything I love about Istockphoto. Which is:

1. It’s a social network of really great, talented designers who love what they do

2. The site tells you exactly how many other people in the world have used the photo you want to use (this is a big deal if you don’t want your book’s artwork (or company images) to end up in a Ford ad! This actually happened!)

3. You can upload photos you’ve taken and get credit to purchase other photos

4. The site offers illustration and photo images – and so many of them are awesome!

5. There are many ways to search the site – by artist (if you find an image you like, then you can look at everything by one artist with one click), by type of image, by keyword, and by popularity

6. It features a really cool plug-in that allows you to mouse over an image and see it larger without having to click on difference pages over and over again – TIME SAVINGS!

I’m sure there are more, but those are my top picks. Images are inexpensive, the collection is amazing and different than other stock sites.

If you are looking for quantity for cost, try ablestock.com owned by Jupiter Images. Jupiter has other annual memberships where you can get unlimited downloads for a set price.

If you are looking for clip art, animations and PowerPoint templates and other cool add-ons, visit the Animation Factory.com.

For FR*EE images, try these sites:

Be aware… image sites can take lots of time! Decide what you are looking for before you go!

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