Trade Shows - Are you in the game??
April 9, 2008
Do you do trade shows??? It is a great way to get to see many people that you are focused on for your business in one place during a specific period of time….think about it like you are having many sales calls with people that you want to meet without the trouble of phone tag, driving to each of their place of business - and back to the office, etc…
For example, I did the Women’s Business Council trade show this week. Women Business Owners (WBE’s) like myself were the exhibitors and the "audience in attendance" were other WBE’s and corporations that support the Women’s Business Council - FedEx, JC Penneys, Frito Lay, Texas Instruments, UPS….you get the picture…..these are not companies that you can waltz into any old day of the week and be able to meet with the exact person you need to talk to. Imagine them walking up to you!!:) Sales doesn’t have to be hard you know!:)
You need to have a booth that is engaging and peeks their interest as they walk by because they don’t know you and perhaps they didn’t come to the trade show today looking for your specific product or service. They see your booth and think to themselves that they forgot they were needing what you do…and voila! there you are!:)
I was wanting to use this venue to get out the word on my Recession Proof Sales program and of course:)….promote and sell my new book, The Field Guide To Sales. Have a theme for what you are wanting to do….use posters like these great ones that our friends at Crown Press did…ask for the awesome Tom Walters and tell him we sent you!:)…one poster featured the question: Don’t You Wish You Had A GPS to Improve Your Results? and the other has my beautiful bee logo and my company name.
Go to WalMart and get fun stuff to further your theme….for me I was using camouflage - Trail Mix for them to take with them, Camo napkins so they don’t get their hands dirty, camo rug to drape across table, camo cooler to haul books:), signs that fit with the theme, tin can to collect business cards for the drawing for the SALES SURVIVAL KIT, of course my happy face volleyball for fun in the wilderness:)…and unfortunately the part we forgot to take a picture of was my darling CAMO flats to go with my wilderness jacket!!
Cost…yes, it does cost real green dollars to do a trade show…this one was about $750 dollars…and of course a days worth of my time……but how much would I have paid for the UPS representative to come and talk to me about what UPS needs and also recommend me to a person at Microsoft that is doing a women’s conference??? More than $750 I promise you!!:) What will be the return?? Of course, there are no guarantees. What I know for sure is that if you don’t show up nothing will happen….you have got to play to win!!:)
Are you in the game to win….are you in the game??? If not, GET IN TODAY!!! Call your professional association and see when their next conference, trade show, event is and sign up!!
Happy Selling!$$$$$$$
Deb:)
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