What can Celine Dion Teach You About Marketing
December 5, 2007
What do you think a woman who has sold more than 200 million albums worldwide might be able to teach you about marketing?
She could teach all of us a lot. In all marketing, there’s a formula.
If you’ve made the rounds on the talk show circuit in the last few weeks, by now you know Celine Dion has a new CD (Taking Chances) out. In showbiz, there’s a marketing formula. It looks something like this:
1. Create CD, Movie, etc. (this could be your program or product)
2. Set up tour or movie launch date (this could be your launch date)
3. Set up PR interviews on television, radio, newspaper, web - anywhere the customer is (this could be how you let others know about your launch) and other marketing tactics
4. Promote like crazy (show up for those press interviews and such) and let your customers get a ‘taste’ of what they can get with the actual product
5. Launch Tour (launch product or program)
So many people think marketing is a ‘one-off’ item that needs to be done ‘until’ you’ve made it. When in reality, marketing is never done. It is never over. It is always something that will require your attention. Experts like Dan Kennedy suggest that marketing IS your business. That would mean that Celine is a marketer who just happens to have a talent for singing! When you follow this line of thinking, you realize that no matter how talented you are if marketing doesn’t happen, people will not know about what you are doing, and if people don’t know what you are doing then they can’t buy what you have.
Celine is a great example of this. In 2004, she was presented with the Chopard Diamond Award from the World Music Awards show for becoming the “Best-selling Female Artist in the World.” In April 2007 Sony BMG announced that Celine Dion had sold more than 200 million albums worldwide. If Celine must promote each CD and each tour, then so do you!
Celine does what she loves when she markets, so on Oprah she mixed and mingled with fans and made some lucky individual’s wildest dreams come true. She also sings and shares a taste of her product. She performs with all of her heart and gives 100 percent on each show.
You can do this too! If you love to gab, go toward radio appearances. If you prefer to be flamboyant, try some outrageous marketing promotions. Go where your customers are and give it all you’ve got by planning the steps and then carrying those out!
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